A brief for a newly planned Destination Management Company based out of New Zealand was an amazing opportunity for us to put our abilities to test. The brief included the name, 'Tara Travel' and information on the desired look and feel for the brand.

'Tara' means 'Mountain Peak' in the Māori language. The best view of the land around can be obtained from the peak in that land. This was the inspiration behind the name which conveys that the brand is the best means to get your finest views of New Zealand. Our task was to give a face to this idea. The logo is a logotype consisting of two font styles one being Playfair Display and the other being Helvetica Neue. We adorned the T with a shooting star that conveys the human tradition of looking at the stars to determine the direction of travels. The T became the Emblem of the brand signifying the essence of the brand.

We have worked with Tara from its inception to the final deliverables with our inputs and collaborations that have consistently reflected the personality the client wanted the brand to have.